[neetfreek]

Just to comment on your take about the brand itself. Ray-Ban is owned by the Luxottica Group, who are set to merge with Essilor - looking at ~25% global value of eyewear.

This means they own enough to possibly a) start normalising this whole thing by pushing out with other brands and b) Ray-Ban now bombing could be a credible calculated risk.

[dmoo]

For context https://www.theguardian.com/news/2018/may/10/the-invisible-p...