[jschumacher]

I was the head of product for the developer tools at Atlassian in 2012. We thought long and hard about taking Bitbucket cloud and packaging it in a VM (which is what GitHub did at the time) or leveraging the platforms we’ve already built for Confluence and Jira that would give us access control and a plug-in system from day 1. It was a tough call.

Ultimately we’ve decided to build on top of our server platforms and target companies with 1000+ employees from day one. That decision had a huge impact on how we approached performance and what features we prioritised. The hierarchy of projects and permissions associated with them as well as the way we designed Pull Requests are good examples of that.

It was the right decision at the time, even if the product happened to be different in cloud and server, which did lead to some confusion. But Stash customers were really happy with the product.