top | item 28639094

(no title)

dialtone | 4 years ago

No they aren’t. Here https://www.apple.com/legal/privacy/data/en/apple-advertisin... have a nice read.

But summary is they use a bunch of stuff about the device (past purchases, location, fingerprinting-like data such as carrier and so on) and your usage of a bunch of apps like apple news and stocks.

discuss

order

fshbbdssbbgdd|4 years ago

If you set brand image aside and just think about the huge amounts of money at stake, it becomes obvious that the whole app tracking transparency thing is just Apple taking over the ad market on iOS. They invented the term “cross app tracking” and defined it to not include their own conversion tracking through their various apps to purchases of their advertisers’ products via Apple Pay. Then they forced their ad-sales competitors to send all their conversion data to Apple, while providing separate APIs with richer data to their own advertisers.

jeromegv|4 years ago

Beside AppStore ads, how can I buy ads from Apple for the Apple ecosystem to replace Facebook ads?