[aaron-santos]

> For decades we've been dealing with misinformation campaigns

Yes and no. Now that the labor for executing misinformation campaigns is outsourced and presented in a new way, the old wisdom of "don't trust the media", and "trust people you know" has become the new naïveté.

At least in the days of mass media, the centralization of messaging made it easy to identify and thus in some ways able to defend against. Now we're defending against brothers, sisters, aunts, and uncles who have been caught up in whatever nonsense happens to be most engaging. The commodification of social relations is rapidly progressing and there isn't any viable protection from it.