Some of these questions are similar to those questions you would see in an identify verification challenges. What is your first car, pet name, city you were born in.
I am not saying this is the "only" answer, but could be one of them.
The article directly addresses this point and claims that the password is worthless, while somehow also claiming that the data they can scrape about you after you interact with them is where the money is made.
wodenokoto|4 years ago