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Ask HN: Do Google search results have a political bias?

10 points| trahn | 4 years ago

Just noticed when googling "reitschuster volksverpetzer", the former being a German political commentator on the right, the latter on the left, search results are dominated by the left-wing site even though the site is around 5 times smaller. Any ideas, perspectives, experiences, knowledge about it?

13 comments

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TonyBagODonuts|4 years ago

I was shown the google image results for "happy white woman" vs "happy black woman" and the difference in results are stark. I do believe there's an agenda now, if it's internal to google or seo manipulation I don't know, but it's there.

kypro|4 years ago

I've seen people bring this up before and to play devils advocate here I've wondered before if this is more because white people/couples are seen as the default.

For example have you ever noticed how when a white guy achieves something it's reported like, "Physicist John Smith wins nobel prize", but were it a black guy it would be reported as, "Black Physicist John Smith wins nobel prize"? And beyond the title the content of the second article will often be how white guys are over represented and that this is a sign of progress.

So perhaps this is what we should expect to see given any article which discusses white women as a group is probably in relation to some racial issue faced by black women.

giardini|4 years ago

Quite a striking difference! The first page of "happy black woman" shows black women being happy, mostly alone but "happy white woman" shows white women with men at least half the time and about half of those are men of color!

I tried a few variations and can only conclude that Google has become a piece of shite as far as search is concerned. I hear it's still OK for translation but, if the current situation continues, they'll soon be mistranslating to some unknown purpose.

p0d|4 years ago

I think we see a more liberal agenda playing out through big tech as it supports their ethos. That is, jobs/marketing aimed at the current obsession with diversity and support for immigration. I get immigration as the world is global and we need a global workforce.The latter I find weird. I turned 50 this week and have observed society to have become more angry and frightened over the last 30 years. It does not surprise me then that Google's tech follows and creates bias. Ironic.

ruiidont|4 years ago

Of course. Google for sure. Though I have not seen any bias on Duckduckgo.

trahn|4 years ago

You're speaking from own experiences, I guess?

phillipseamore|4 years ago

They are likely treating 'volksverpetzer' as a "site:" modifier. E.g. it's common for users to search for "topic site" (like "alligator drone bbc").

trahn|4 years ago

Just tried googling it the other way around (if you meant that?) and it’s the same story. Both of the terms could be understood as „site:“ modifier, as the respective websites are term + .de

kypro|4 years ago

Yes, and it's been quite obvious for a while. Search "Donald Trump" on a search engine like Yandex and you'll see radically different results than on Google. Here's an example from a search I did earlier this year, https://i.imgur.com/oPXP0wh.jpeg

I believe the explanation for this is that left-wing news sources have generally received higher fact check scores and Google now ranks search results by authoritative sources. As a side note, they seem to do this much more aggressively on YouTube and these days almost any search on YouTube will return videos from various mainstream media channels.

Being charitable, I do think right-wing news outlets have a problem with bias and misinformation and I can understand to some extent why sites like Fox News and Breitbart do not rank well in Google search, but on the other side, I also see huge amounts of bias and misinformation coming from left-wing outlets like CNN and The Guardian which rank comparatively very well.

There is a lot of soft censorship happening on the web today which most average internet users aren't aware of. The majority of search results and recommendations on tech platforms are far from neutral. For example, good luck finding anything negative about COVID vaccines on Google. Popular subreddits like CovidVaccinated are seemingly removed from Google search results completely probably because users on that subreddit tend to discuss the side effects they experienced after getting vaccinated or how they caught COVID despite being fully vaccinated, which obviously isn't good if you care about protecting the narrative that vaccines are 100% safe and effective. Again being charitable, you could argue that it's in the publics best interest not promote communities like CovidVaccinated, but right or wrong it should be understood that the content you are consuming is biased and deliberately altered to promote certain political narratives.

These days I do my best to avoid Reddit, Google and YouTube entirely when researching anything vaguely political because what I know what I will see is a biased representation of reality. The problem is most people don't understand the extent to which sites like Google and YouTube are biased and therefore believe what they're seeing is representative. And so should they decide to research COVID vaccines using Google there is only one conclusion it would be possible to come to.

trahn|4 years ago

Thanks for the detailed reply!

You reckon there's a market for a non-biased search engine? Just immediately came to mind... :)