[AreYouElite]

Intriguing! I am new business, and my online ads campaign seen by 4000+ people produced maybe about 2 installations. Appealing to people in real life was much more effective for me. I know my target audience is in the hundreds of thousands but I just cannot reach them through more or less blind online ads.

[AussieWog93]

As someone else pointed out in a different thread, it depends a lot on what your product is. If you're selling something aimed at a highly tech-literate, "elite" audience, ads will likely be much less effective than if you're selling, say, decorated cupcakes.