[hkarthik]

If you've primarily worked on B2B/enterprise software where the company makes a lot of money with a smaller user base, try working in consumer software where the company makes a lot less money across a lot more users.

If you've primarily worked on consumer software, do a stint working on B2B software.

The way you work as an engineer changes a lot among these two customer types, and there are valuable lessons you can learn and apply from working on each one. The systems design and scaling challenges can also be quite different.

Your versatility as an engineer who can recognize a wider variety of problems and define different solutions also improves.

There a lot of B2B-like problems lurking inside of big consumer tech companies. And a lot of things that can go faster and provide massive technical improvements if you deploy B2C thinking and tech inside a B2B company.