[nabajour]

I think also that the format is different, the link between people is not the same on social media posts. There is a difference between seeing something interesting, thinking of a friend who might be interested and sending it to him with a personal message like "check this out, it made me think of you, you might like it" and just putting something on display for people to see it, and add like to it to give you some small pride and some endorphin reinforcement of the posting behaviour.

It seems to me that the direction of the thinking goes the other way: in one, you think of a friend and contact him, in the other, you think of yourself, show yourself to the world and people send you likes.

When I thought of this, it seemed to me that social media is often some sort of "narcissistic exposure of oneself" and encourages this type of behaviour from me and I didn't like it. This plus the fact that I didn't like Facebook's behaviour with it's user's data made me delete my account, and I didn't miss it since. If I think of friends, I have other means of contacting them that have a more personal feel.

[darkerside]

This is very true. And it reminds me that, at first, I did like Facebook, and I thought it was fun and cool. It's only when you realize how little meaning there is to the interactions that they start to feel shallow and depressing.