Cambridge Analytica had pretty much no impact. There was a study on this done in the UK. Much of the world wanted Brexit and Trump. Random ads on Facebook simply aren't that effective.
I'd love to see the study if you have a link, and I'm not referring just to Trump and Brexit. CA and their parent firm Strategic Communication Laboratires Group[1][2] (a military psychological warfare consulting firm) had a hand in elections in over 200 elections globally[3]. They went far beyond basic Facebook ads.
> As part of the Channel 4 investigation, executives said Cambridge Analytica and its parent company Strategic Communications Laboratories (SCL) had worked in more than 200 elections across the world, including in the Czech Republic.
> "We've just used a different organisation to run a very, very successful project in an Eastern European country where... no-one even knew they were there," company executive Mark Turnbull said.
It's also a pretty big contortion of facts to say the "world" "wanted" Brexit and Trump. Trump never won the popular vote in the US, and he was always wildly unpopular globally. The polls for Brexit were tight at times, but they were predominantly for 'remain' the majority of the historic timeline[4].
mullingitover|4 years ago
> As part of the Channel 4 investigation, executives said Cambridge Analytica and its parent company Strategic Communications Laboratories (SCL) had worked in more than 200 elections across the world, including in the Czech Republic.
> "We've just used a different organisation to run a very, very successful project in an Eastern European country where... no-one even knew they were there," company executive Mark Turnbull said.
It's also a pretty big contortion of facts to say the "world" "wanted" Brexit and Trump. Trump never won the popular vote in the US, and he was always wildly unpopular globally. The polls for Brexit were tight at times, but they were predominantly for 'remain' the majority of the historic timeline[4].
[1] https://en.wikipedia.org/wiki/SCL_Group
[2] https://sclgroup.online/
[3] https://www.bbc.com/news/world-43476762
[4] https://whatukthinks.org/eu/questions/if-there-was-a-referen...