Facebook is planning to change its name, report says

[FridgeSeal]

Maybe they can just accept their position as one of the worst companies in technology and just call themselves “exploitation inc” or something and just be done with it.

[tyingq]

And apparently to some name that reflects their new "metaverse" positioning. I wonder if that will backfire on them. I'm struggling to think of a metaversy name that doesn't sound ominous, like panopticon.

[alephnan]

Spacebook

[Aeolun]

Innovative Online Industries

[bombcar]

This is going to end up similar to the "Alphabet" rebranding Google did.

[paulcole]

Interesting conclusion. Was this the line in the article that led you to it?

>A name change could position the three mega platforms under an umbrella brand, similar to the structure used by Google, which sits under parent company Alphabet.

[entropicgravity]

'Faecebook' would be a good choice, it's familiar but brings a nuance of meaning to the brand.

[matt_s]

Changing the name isn't going to change their business model of exploiting users for ad profits.

[rchaud]

This is more likely to be part of a move to pre-empt efforts to split them up into separate companies.

[fleddr]

The name just leaked, it will simply be "Meta".

[FridgeSeal]

Disappointing and frustrating if it’s true.

It’ll become an even more overloaded term, except now, instead of just the legitimate philosophical meaning, we’ll also have people associating the term with the most toxic and harmful business in tech.

[chrisjc]

Can't tell if this is a joke or not.

[pelagicAustral]

Metha?

[toolslive]

classic strategy:

   - European Ferries (Townsend Thoresen) 
   - Livestrong (Lance Armstrong Foundation)
   - Netflix (Qwikster)
   - ...

[thih9]

The association with metaverse and the increasing commitment to virtual reality seems to make a lot of sense for an ad-oriented business like Facebook. It seems so much easier to track the user that is immersed in a virtual world; and the tracking could be a lot more extensive too; it also seems easier to find an ad space, do product placement, etc.

[dessant]

> Facebook wants to be known for more than social media, according to the tech publication.

Yes, Facebook should also be known and remembered as a company that amplifies human suffering, and threatens the stability of communities around the world.

We watch as people close to us are going down the drain. What poor education has started, Facebook is now finishing off, and with a huge profit.

That is Facebook's true legacy, human misery.

[mc32]

Then, will they revert the fb.com domain back to the farm bureau?

[kevwals]

Even though they're rebranding, I guess their business model will probably remain the same.

[rchaud]

They have one of the largest facial recognition libraries available. I'm surprised they haven't started creating surveillance products for governments and law enforcement like Ring.com have.

[bsenftner]

Will they have the guts and bravery just to name themselves "Metaverse"? And Zuck's title changes to "The Architect".

[LargoLasskhyfv]

(DARPA) Lifelog.

[nobody0]

facebook -> book

[durnygbur]

I'm let you finish, but the perfect name would be "Ye".