I think the author is right about the use of emoticons and I think they're an underused and misunderstood form of communication. I similarly used to avoid them, but I also used to get into a lot of misunderstandings in long e-mail exchanges. People would misinterpret my concise and direct messages as being brusque, impatient, etc.
In my experience, throwing in an occasional light-hearted remark accompanied by a smiley face actually makes a huge difference. Obviously it's not always appropriate and, like many textspeak artifacts, they're open to abuse, LOL :). But, in general, I think emoticons put a human slant on what is an otherwise very impersonal communication medium. I would equate their use with the use of small-talk in face-to-face conversations - it doesn't contribute anything meaningful to the discussion, but it often puts people at ease.
I think it very much depends on who you are, different people will have different reactions. Personally, although I use smileys in Skype/SMS/etc. (a lot), if anyone uses them in an email, business related in particular, I get pissed off. I don't know why that's my reaction for email from friends, but when it comes to work stuff: we're talking in a professional manner, so act professionally please. (Again, that's an instruction based on my personal feeling, I'm not suggesting everyone ought to think like that.)
But yes, I do agree with being friendly - as long as it's authentic, not sickeningly fake and over-the-top, it will almost always be an improvement.
I use smileys in a professional setting, but not on first contact. You can relax the strict business tone when you are on a more personal level with somebody.
I would say that if your email was extremely concise and could have been seen as rude, a smiley can make it seem like you're not being an asshole.
Either way, you should always make sure your emails are friendly and to the point.
It depends a lot on the person or company I'm contacting and why I'm contacting them.
When contacting support I'll usually try to make it friendly and a bit fun. I keep in mind there will be a person reading it who may frequently have to read and respond to frustrated or angry people, so if I can spend an extra 10 seconds to write something I think might make them smile I'll do it. And I try to use their name in any replies I write. That's a basic courtesy you should extend to anyone in any medium.
The way that you're addressed can skew the tone though. For example, starting an email out with "Hi John, can you take a look at this?" sounds much more friendly than "John, can you take a look at this?"
If I initiate contact I always keep my first email extremely formal and polite. You never really know how the other person interprets emails (they could be a total snob for all you know) so it's better to play it safe.
If they respond in a more "casual" way, then I write back in a tone that matches theirs.
If I am writing to apologize about something, I try to write it in a more personable manner so that I can connect with them on a personal level. This generally diffuses any tension and makes people more sympathetic (at the cost of making you look less professional.. but something that's just worth it)
When I use emoticons, I feel like a bad writer. I feel like my jokes were too subtle or just not funny, so I have to make up for my deficiency by inserting a symbol that says "I MADE A JOKE HERE, BUT NOT WELL ENOUGH THAT YOU GOT IT."
It's the same as in a face-to-face interaction where someone laughs at their own joke in hopes of inspiring you to laugh-- generally, not a good strategy.
Still, I understand the utility of the emoticon in the customer-service situation, where you have no shared experience to base jokes on.
The problem is that it's not always the quality of the joke. A lot of face-to-face interaction, beyond the words spoken, is the tonal inflections, gestures, facial expressions, and such that cannot be expressed in a purely text-based medium. Just pick up any book where two characters have a conversation and look at how much of the text is what they're saying, and how much is the narrator talking about what they're doing while saying it, or adjectives about the tone of voice they're speaking in.
I'm emailing customers back and forth a lot, and I like to "humanize" the company a bit. We're based in Toronto, and if we have someone based in Montreal, Ottawa, or Vancouver that emails during the winter I'll usually throw in a jab about hockey.
Something like "You should see it show up in the mail before the next time the Senators win" - 90% of people are at least aware of hockey around here, and appreciate a little rivalry. Most respond back with a friendly jab at the Toronto Maple Leafs, etc.
Doesn't work for everyone, but I've never had anyone say anything bad about it - in fact it usually gives us something to joke about when/if we talk in person.
[+] [-] donall|14 years ago|reply
In my experience, throwing in an occasional light-hearted remark accompanied by a smiley face actually makes a huge difference. Obviously it's not always appropriate and, like many textspeak artifacts, they're open to abuse, LOL :). But, in general, I think emoticons put a human slant on what is an otherwise very impersonal communication medium. I would equate their use with the use of small-talk in face-to-face conversations - it doesn't contribute anything meaningful to the discussion, but it often puts people at ease.
[+] [-] corin_|14 years ago|reply
But yes, I do agree with being friendly - as long as it's authentic, not sickeningly fake and over-the-top, it will almost always be an improvement.
[+] [-] lhnz|14 years ago|reply
I would say that if your email was extremely concise and could have been seen as rude, a smiley can make it seem like you're not being an asshole.
Either way, you should always make sure your emails are friendly and to the point.
[+] [-] sjs|14 years ago|reply
When contacting support I'll usually try to make it friendly and a bit fun. I keep in mind there will be a person reading it who may frequently have to read and respond to frustrated or angry people, so if I can spend an extra 10 seconds to write something I think might make them smile I'll do it. And I try to use their name in any replies I write. That's a basic courtesy you should extend to anyone in any medium.
[+] [-] toumhi|14 years ago|reply
I don't see what's unprofessional in using smileys and an enthusiastic tone, to me it sounds better that way instead of sounding dull and stiff.
[+] [-] Shenglong|14 years ago|reply
I remember someone sending me an email addressed to "Shenglong" <myemail@thecompany>, and then the first thing I read was:
"Hi Shelog". Ugh.
[+] [-] hammock|14 years ago|reply
[+] [-] koolaidavoider|14 years ago|reply
[+] [-] jarek|14 years ago|reply
[+] [-] cop359|14 years ago|reply
If they respond in a more "casual" way, then I write back in a tone that matches theirs.
If I am writing to apologize about something, I try to write it in a more personable manner so that I can connect with them on a personal level. This generally diffuses any tension and makes people more sympathetic (at the cost of making you look less professional.. but something that's just worth it)
[+] [-] pingswept|14 years ago|reply
It's the same as in a face-to-face interaction where someone laughs at their own joke in hopes of inspiring you to laugh-- generally, not a good strategy.
Still, I understand the utility of the emoticon in the customer-service situation, where you have no shared experience to base jokes on.
[+] [-] pseudonym|14 years ago|reply
...he said, emphatically.
[+] [-] matdwyer|14 years ago|reply
Something like "You should see it show up in the mail before the next time the Senators win" - 90% of people are at least aware of hockey around here, and appreciate a little rivalry. Most respond back with a friendly jab at the Toronto Maple Leafs, etc.
Doesn't work for everyone, but I've never had anyone say anything bad about it - in fact it usually gives us something to joke about when/if we talk in person.