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nont | 4 years ago

That's because 98% of Thai restaurants in Thailand are not artisanal like Japanese or Italian. Most Thai restaurants there are family style, mass-produced ones. There is no even a formal recipe for a Thai dish. The most popular ones among people are more like taverns than classy restaurants, which are common elsewhere in the world.

The upper class citizens would find Western or Japanese food palatable so the market for really well made Thai food is limited. Because Nahm is owned by a westerner, who really dedicates himself perfecting the traditional Thai recipes (rumors say he went to study the old Thai recipes transcripted on leaf scrolls) is phenomenal. Only the elites of the society would be able to afford to eat there. It was possible for a guy of that profile, but would be really hard for a lay Thai person to have a business like that. To most Thai people, catering to students and the teenagers have proven far more profitable.

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PakG1|4 years ago

These are all good points. But it's still astonishing to me that she could not find someone INSIDE of Thailand who knew or studied the old Thai recipes. I would have figured there would be SOMEONE. Nobody could recommend anybody to her who would have been able to help her. Mind you, I have no idea how big her social and professional network was at the time, only that she went around asking Thai chefs and found nobody.

nont|4 years ago

It's really nobody. That's the sad part. Also, like most Asian cultures, some recipes are kept secret and only passed down in the family, if ever at all. Knowledge like this is a competitive advantage, sometimes even in the same family.