[Kafkish]

> Then again, many or most people still watch live sports and old school TV channels, which are chock full of ads. I cannot even stand too obvious product placement, much less ad breaks.

Everybody is different. Back in the early 2000s when I used to watch TV, I actually enjoyed ads, because they tended to be more entertaining than the TV shows themselves (remember the Budweizer lizards and eTrade babies). Even when online ads because popular, when they were still contextual, I really did not mind. It was only when ads began to follow people around online that I put an end to it.

But I still watch live sports - only online, since I no longer have TV service. I get around ads on NFL games by having more than one game streaming on different tabs, then switch to the one that's not in an ad break.

Online, there are no ads during football (the real one), tennis and volleyball matches, so I have very little to complain about.