[ddemchuk]

The thing is, most people get into SEO because it's "free traffic" and they're all pitched on how they can start making money in just a few weeks, for free, working an hour a day.

SEO is very much a long term project, so you need to have long term goals in order to truly succeed. I'm close with many affiliates who make a metric shit ton of money with SEO. But that's because they build good sites, they aggressively build links, and they don't fall for all the guru crap that floats all over the internet. And they pick niches that are evergreen and will be around 1, 2, 3+ years from now.

The bottom line is that 99.9% of SEO Experts online don't know a damn thing and simply steal/borrow/copy SEO maxims from others. It's an info circlejerk really.

Any SEO who says spam doesn't work has never spammed, because it does. Any SEO who says duplicate content doesn't work has never scraped, because dupe content works.

And so on and so on. It's a whole lot of FUD in the industry, FUD that gets newbies really excited and then leaves them wondering why they suck and everyone else is ballin'.