[bananaquant]

One thing that I feel this article misses is the notion of domain expertise. Zillow has entered the house flipping market that has been already populated by human real estate agents and investors, who already do their work of pricing houses and striking deals quite well. To compete, a successful entrant needs to excel in at least one thing and be not much worse in all the others. In practice, that is a tall order.

[jollybean]

Real Estate agents 'price' by looking at rough comparable down the street, and padding it up a little bit. That's it.

[bananaquant]

Yes, but there is more than pricing that goes into a successful operation.