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> If it were such a lousy deal for content creators, wouldn't they choose other work instead?

I don't disagree with you overall, but by the sheer number of people I know who hate their jobs yet feel like they can't leave, I can tell you it often doesn't work this way. Not saying you're doing this, but people have used "well if it's such a bad job then they should just find a different one" to justify everything from bad warehouse work conditions to underpaid fast food positions to sweat shops elsewhere. I think it's been well demonstrated that it is not always so simple for people to leave lousy jobs.