[plausibility]

Something I've noticed a lot with tech products is that they "cost the same" (in number value) in USD as well as Euros or GBP, which actually makes them cheaper in the US. Take for example, the Awair Element air quality meter:

- Ordering in the US: USD$299[0] (~￡224) - Ordering in the UK: GBP￡299[1] (~$360 USD at the time of writing)

Even including 20% VAT in UK it should only cost around ￡270 by my calculations. Is shipping really that expensive? I find similar issues buying things online in Australia (and that's before expensive shipping, duty, import GST, etc.)

[0]: https://store.getawair.com/products/awair-element [1]: https://ukstore.getawair.com/products/awair-element

[Macha]

I've also seen the following for $ to € price comparisons:

1. Change $ sign to €

2. Add VAT

3. Round up to nearest x49/x99 marketing price.

Apple at times have been guilty of this method in my country at least