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Id Software Goes After Doomscroll

69 points| chha | 4 years ago |wired.com | reply

53 comments

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[+] Swenrekcah|4 years ago|reply
Can’t there be a way for legal departments to file a notice saying: “We’re aware of this entity that is not remotely relevant to our trademark but happens to contain some of the same letters and we have decided it doesn’t infringe, being so completely unrelated. We’re still defending our trademark but this isn’t violating it. Thanks and bye.”
[+] em-bee|4 years ago|reply
that's what the different trademark categories are for
[+] spywaregorilla|4 years ago|reply
> Doomscroll may never rock. That could be a good thing; it could be too soon for a band that reminds us of our concentrated anxieties, the addictiveness of social media negativity.

God forbid art tackles unhappy things

[+] oystersauce|4 years ago|reply
I thought that little blurb in the article was a little out of left field as well, like the author felt a sudden urge to try and communicate that social media addiction is no joking matter.
[+] Fnoord|4 years ago|reply
Naming your game after a common English word (the word 'doom')? "Doctor, it hurts when I do that. Then don't do that." A metal band and a game are both entertainment, but different forms. Furthermore, the name Doomscroll isn't the same as Doom, as it consists of two English words. On top of that, fans of Doomscroll are unlikely to get confused with Doom the game. So, ID Software is in the wrong here... but they got deep pockets.
[+] jazzyjackson|4 years ago|reply
about as asinine as owning the trademark to “meta”
[+] beebeepka|4 years ago|reply
Guys. Today's I'd Software is owned by Zenimax (bunch of lawyers) which is now owned by Microsoft.

How the best shooter studio has fallen

[+] arpa|4 years ago|reply
Woah, that's insane. I would put down :tenbux: to help Doomscroll's creator fight this on their gofundme or whatever. Because what the actual hell?!
[+] wowtip|4 years ago|reply
Who owns iD software nowadays? Reading the title I first thought John Carmack had started hunting down metal bands...
[+] brundolf|4 years ago|reply
*Doom's intellectual property owner
[+] cafard|4 years ago|reply
Maybe the Freud heirs can sue Id Software?
[+] jyriand|4 years ago|reply
Would it make a difference if it were renamed "doomscroll" with undercase D. Just wondering where the DOOM begins and doom ends.

Edit: typo

[+] alexyz12|4 years ago|reply
Its really not a good name for a band.. Why do you want your music to remind people of scrolling social media?
[+] beebeepka|4 years ago|reply
"mom", "love", and "screen door" are registered trademarks of momcorp
[+] fortyseven|4 years ago|reply
Being entirely based in the music world, how in hell can they bitch about this?
[+] jacknews|4 years ago|reply
So you can't say 'doom' now?

Or 'bomb', obviously.

[+] flohofwoe|4 years ago|reply
Is there even anybody left at id who was involved in Doom's development to justify the "Doom's Creator" in the title?

I had always assumed that id Software under ZeniMax is a completely different company, different people, different tech stack, different ethics. But as an outsider of course I don't know how much of this is true.

edit: Bethesda => ZeniMax

[+] dang|4 years ago|reply
Ok, we've gotten rid of the creator from the title above.
[+] messe|4 years ago|reply
> Is there even anybody left at id who was involved in Doom's development to justify the "Doom's Creator" in the title?

I assumed it was referring to John Carmack before reading the article.

[+] psyc|4 years ago|reply
I’m puzzled as to who is acting when id Software, under Zenimax Media, under Microsoft, takes legal action.
[+] slightwinder|4 years ago|reply
Doom is also the name of the franchise, not just the original game. And this franchise is still actively developed and maintained by ID Software. The latest incarnation is from last year. So technically the headline is not wrong.

And it seems with Kevin Cloud there is someone who worked on the original Doom 1, as also the latest incarnation Doom Eternal.

[+] camgunz|4 years ago|reply
Yeah I read this and was like, "maybe say ZeniMax". I feel like they know what they're doing though.
[+] ergot_vacation|4 years ago|reply
Bingo. This is borderline clickbait. Just another instance of a giant corporation shitting on ordinary people. The real creators of DOOM are long gone, and wouldn't give a shit about something like this. Corporations, and lawyers, are as always a plague upon this earth.
[+] rockbruno|4 years ago|reply
> JB, the guy behind the Maryland Doom Fest, says he didn’t pursue the trademark after Id’s initial opposition. It would have been too expensive, he guesses.

Why do we still claim the world runs a democracy when the judicial system is clearly biased towards and abused by those who has the most time and resources to burn? The most mindblowing example I can think is when megacorps file bullshit claims that they know they would never win because they know the opposite party won't have the money to contest it.

[+] programmarchy|4 years ago|reply
Recently going through something very similar. I purchased a domain name for an app I was about to release, but it happened to conflict with a random German pharmaceutical drug for pets. There’s no industry overlap so I should be entitled to a trademark. But I got roped into a domain dispute case with WIPO for my .app domain. My lawyer said I could probably win the WIPO case, but the company would simply re-open the case in some other jurisdiction. Since my app is pre-revenue, I can’t really fight it. My lawyer recommended even though I was in the right, I should give up the fight because it could cost 100s of thousands of dollars with no guarantee of success.

The lesson I learned is that before purchasing a domain name, secure a trademark from the USPTO. It’s not cheap though. Can run $300 to $1000, which is nothing for a big corporation, but a big barrier for individual creators trying to get something off the ground.

This experience made me lose a lot of faith in “the law”. Rather than an level playing field among equals, it seems more like a protective moat for the rich and powerful.

[+] avianlyric|4 years ago|reply
I think the bigger issues is that people like the legal system is inherently expensive, when often it isn’t. Although it frequently time consuming.

> It would have been too expensive, he guesses.

This attitude really bothers me. Why didn’t he find out how much it cost? It probably costs nothing to writing your own opposition and send it back to the trademark office. You’re only trying to convince an administrator, not a judge, and worst that can happen is you fail. But all you’ve lost is some time.

Most government processes are designed so it’s possible for a lay person to figure it out. The real trick lawyers have managed, is convincing us all that you can’t engage with government or the justice system without an overpaid lawyer.

[+] varelse|4 years ago|reply
Because that's the way a lot of people want it just in case they become less embarrassed millionaires some day. You can never be sure!

Silicon Valley is a nexus for this kind of thinking but at least there's a decent chance of doing that if you're not stupid about it and just spend a decade or two here jumping from one failed startup to another until one sticks. But be very careful, the virtue police here claim they don't like job hoppers (as they themselves jump from one position to another).

As long as you're an at-will employee you owe nothing more than at-will loyalty. Don't let anyone convince you otherwise unless they pony up the cash upfront.

[+] Vrondi|4 years ago|reply
I've never seen anyone claim that the world is a democracy.
[+] jazzyjackson|4 years ago|reply
and all the lawyering talent is squatted by the wealthiest corporations, leaving very little competent representation for the rest of us