[schmittz]

Naming Tim Cook as CEO makes a lot of sense. Obviously, it made the most sense to Jobs himself. People like to think that Apple's design alone is the only reason the company's grown so large. It's easy to forget that without the operational work of Cook, Apple could not even have built the products they did. In that regard it makes more sense for Cook to be CEO because he can insure that the company remains as profitable as it is, while also enabling new devices to be realized. With great designs and weak organizational leadership, Apple cannot thrive as it has.