[illumanaughty]

To be fair they jump right to the nuance of why you'd choose them, assuming you know who they are. Coca-Cola's website doesn't tell you what coke is, it talks about experiences/moments..etc. I share your frustration to some extent but I understand their reasoning.

[lamnk]

Coca-Cola, Nike ... are some magnitudes different in brand recognition. They can afford to do that. I find it quite frustating when I'm on some startups' websites and after 1-3 clicks around I still don't know what their products or services do, lost in marketing/tech jargons. After that I just quit. Come on people, use English!

[jollybean]

"To be fair they jump right to the nuance of why you'd choose them, assuming you know who they are.

Coke is 1) a drink. and 2) 7 Billion people know what it is.

Vercel is 1) complicate and 2) nobody knows who they are.

It's such an embarrassing problem for them, I find it hard to fathom how they even have new users, much of their language is dense and ridiculous like this.

[jollybean]

"but I understand their reasoning."

It is not 'reasoned' and they are definitely not intentional in their focus, they have just put some scruff on a page that's confusing.

Companies fail at these things all the time because often there are no checks and balances.

[JohnWhigham]

Yup. What sells isn't actually the product, it's what feelings the product invokes!

[1_player]

I don't choose a framework or hosting service because of what feelings it invokes. My boss wouldn't like that very much.

[netcan]

confusion, frustration, anxiety