[lukevdp]

I much prefer relevant ads to irrelevant ads

[yjftsjthsd-h]

You don't have to spy on people to give them relevant ads; you can just match the content on the page rather than their entire history. For instance: If they're on a page for computer hardware, show them computer hardware ads instead of mining the last few years of their search history to decide to show them an ad for soap on that hardware page.

[martimarkov]

I much prefer for it to be a choice by me rather than my vendor.