[fanzhang]

Is there not a single dimension in which the paper is novel? If not, it seems like a mistake to publish this.

[redmare80]

It's novel, it's a huge iteration in the space. But, it's also being misrepresented as more significant than it is due to the summary being friendly to laypeople.

[amelius]

Isn't this what usually happens when the PR department of a university runs away with a story?

[echelon]

Not my area of expertise, but something can be academically novel and interesting without having any commercial or industrial applicability.

[908B64B197]

Not really. It's a different approach with different tradeoffs that are just as bad as the previously known ones.

That's probably why it wasn't picked up by a better journal and that nobody outside of the university where it happened is talking about it.