[mottosso]

A lot of positives in the comments so far, I'll chime in with at least one negative that I'm not entirely confident with, but here goes.

A startup's branding is an early indicator of a teams commitment and skill. Even with todays Bootstrap themes I sometimes get fooled into thinking a product or service has dedication behind it when it turns out to be a smoke screen to test the market for interest. This kind of service accelerates this effect; now the ones who do commit and carry the skill and experience to pull off a successful startup will be competing against - as was already mentioned in this thread - personal projects or founders with no regard or respect for branding. What if the tables were turned: "Got a great marketing team but no interest in features or solving a real problem? Our AI can fix that for you!". Should such a team succeed?

I said I wasn't entirely confident about this, because I also realise this is what progress looks like and it is a natural step forwards in the direction we're headed. But is it a destination we want to reach?

[jokethrowaway]

If the AI can build the product, that's great.

Most small businesses need little design and little code to deliver value.

This has a positive decentralising effect on the economy. Instead of having a single billion dollar company you'll have competing small companies.

Reputation and testimonials will weed out bad actors or companies that can't deliver value, as they already do.

[jacob_rezi]

I couldn't agree more - I wrote a presentation on the basics of startup branding too - https://www.jacobjacquet.com/blog/on-startup-branding