Network effects. As long as the other kids socialize on social media, not using social media becomes a drastic socialization penalty. The problem cannot be solved individually, only by collective action. Most parents must ban social media (and electronics in general) for their kids. Which indicates a need to pass laws to ban social media for minors. Bans and teens don't usually work as intended, we probably also need a wide campaign of stigmatization of said social media, akin to anti-smoking campaigns.
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