[craftinator]

I think you may have put yourself at a social disadvantage by using the phrase "high impact product", which is a trigger phrase for several developers I know. It's a trigger phrase because they work at places where hearing that during a meeting means "we are about to throw away a lot of work you've done, because we didn't bother to do any market research before we did the first 6 months of sprint cycles". To them, it just sounds like a lot of low-level manager speak that results in massive technical debt, rushed redesigns, working overtime, and the expectation that "changing software is easy".

I found what you said really interesting, and am sharing it with my SO who is a marketing and business contractor. Thank you for sharing!

[magicroot75]

Ah got it. I had no intention of doing that. I do think most of us, marketers or developers would like to make some impact. That impact is not always financial. But marketing is not necessarily always about finances. It's about understanding users/consumers and what gets them excited.