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Amazon’s Kindle Tablet Is Very Real. I’ve Seen It, Played With It.

302 points| ssclafani | 14 years ago |techcrunch.com | reply

191 comments

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[+] sodiumjoe|14 years ago|reply
In certain ways, this "post-PC" era that Apple's brought us into with the iPad seems like a step backward. We're going back to something more like the broadcast television model, where a more or less centralized authority produces the content for passive users to consume. These tablets just keep getting more and more optimized for that.

I suppose it's somewhat natural, given the way the market works, but it seems our tools for consumption are advancing at a significantly greater rate than our tools for production.

I guess the opposing side is the Web. Amazon seems to be shaping up to be solidly on the side of the centralized authority-type cathedral builders, while the Web and Web technologies are more bazaar-like. It seems more and more like Google is the only powerful singular force whose incentives align with the Web instead of with more centralized production hubs.

[+] nigham|14 years ago|reply
A step backward is hardly the way I'd put it. Consumption-related technology as well as production related technologies are improving dramatically; we perceive the pace of consumption technology as being faster because consumption technology is far more applicable, and affects more users, and so it's more on the news. This is not a problem, there have always been more readers than writers, movie watchers than movie producers, software users than software creators.

There isn't too much discussion when there's a new version of Photoshop, or VIM, or Django, or Wordpress, or countless other technologies (e.g. http://www.asciiflow.com/) and platforms that help with content creation. One reason I read HN is that these items usually make it here. It's easier to create content now than at any time in the past.

How many people built software before iOS and Android? A few folks scattered across huge companies that either built consumer products or provided services for those companies. Today, iOS has half a million apps -- somebody produced them. Arguably the 'consumption-only' device that you think has taken us a step backward has given tens of thousands of people incentive to produce something. Amazon's vision is for authors to be able to self-publish without going through the hassle of publishers, giving more incentive for people to produce. Whereas making movies was once a task for multibillion dollar studios, Youtube has enabled something like the Khan Academy to start earning money by producing content.

You cannot have better and better consumption oriented devices in a vacuum. Someone has to produce what the masses are consuming.

[+] HSO|14 years ago|reply
I'm growing more and more irritated by the classification of "reading" as "consumption". Consumption is usually defined as a sink of goods (as opposed to "investment" or "production").

Reading per se, however, does not result in anything vanishing from the system. It _can_ mean that but usually the ideas or perspectives contained in the book or article change the ideas or perspectives of the reader. Reading _can_ be pure consumption, for sure, but that describes a specific type of reading.

One could argue that buying a physical copy and tossing it after you're done is the act of consumption. But then the consumption really concerns only the physical medium, not the content.

Am I splitting hairs? I'm not sure, to be honest, but I feel the more people talk about reading as something "for passive users to consume", the more it narrows the industry perspective on what transmitting ideas between people means or could mean.

[+] siglesias|14 years ago|reply
Two factors have led to the perception that tablets are "consumption" devices.

1) A tablet is a computer you can hold. Books and magazines have over time become optimized for holding (see size and weight) precisely due to the ergonomics of reading. Thus one would expect that tablets, which can store a vast number of books and magazines, would be "optimized" for such content.

2) Due to (1) it makes sense to trade power for battery life and thus iPad-era tablets use ARM processors. Word processors, music editors, video editors do exist for tablets and each has full privileges to have any interface it wants by assuming the full screen. Over time that software will get more powerful as these low-power processors advance. It can't be argued that iOS itself hinders content creation, but it can be argued that slow processors do. Time will take care of this.

Also I don't see consumption--by which you mean reading--to be a bad thing to do with a computer. Amazon's stated purpose for the Kindle is to enable every book in every language ever printed to be available in under a minute. That's an extraordinary vision if you think about it, and we're getting there very quickly. Hardly a step backwards.

[+] _debug_|14 years ago|reply
Apple has not brought us anywhere in particular : people have always been that passive. The iPad's popularity is because of the lack of a keyboard for these 95% of the population. For folks like you and me, it is despite the lack of a keyboard.
[+] blrgeek|14 years ago|reply
Think of the post-PC tablets as replacing TVs/books/browsers/iPods in time spent consuming content.

Content consumption devices (aka radio, TV, books, mp3 players) have not had a significant advance in decades. The browser was the first new conduit that moved people away from these devices. These people used a PC, but merely as a content consumption device, NOT as a content creation device!

Now tablets - which are mostly hardware for browsers, becoming more so with 'cloud' services - are becoming personal content consumption devices.

As long as there's a browser, it's a window to the world of content - not just the central authority's content.

For so long producers have wanted to have a powerful computing device in every hand. Now that day is closer!

[+] chc|14 years ago|reply
Can you explain how a tablet-form Kindle is more centralized and passive than one with physical keys? I don't follow.
[+] OWaz|14 years ago|reply
If you don't mind would you elaborate on what type of content you meant when you said: "centralized authority produces the content for passive users to consume". When I think of content the first thing that comes to mind is stuff like image editing (Photoshop, LR3,Aperture etc) and video editing because those are two realms I spend my free time in. I didn't get what you meant by your statement so that's why I asked.

And just to be clear I do believe that tablets are aimed at content consumption and not so much content creation, and I believe that to be a good thing. Why? Well people don't need a $2000 laptop to surf the web and check email.

[+] beaumartinez|14 years ago|reply
> our tools for consumption are advancing at a significantly greater rate than our tools for production

Our tools for production have advanced as far as they can—what major changes have the desktop and laptop PC had over the last five years?

[+] jccodez|14 years ago|reply
This whole thread is a great discussion. Commenting so I can come back and read the replies. I agree with many points regarding content creation vs. content consumption and the lines drawn between the two. I do believe the tablet is a great consumption device and that is a major function in the consumer market as well as business (even more so for business based on my experience with my software)
[+] swlkr|14 years ago|reply
I totally agree with this.
[+] ugh|14 years ago|reply
Whut?

I just happily browsed the web, listened to podcasts, checked my RSS feeds and flicked through my Twitter stream for six hours during a train ride on my iPad. All tasks for which the iPad – or more general the tablet form factor – is ideal.

I think your argument is incoherent.

[+] achompas|14 years ago|reply
By far the most interesting quote from Siegler's article:

Overall, the UI of this Kindle felt very responsive. You can flick through the carousel seamlessly. This is something Amazon has apparently been working on quite a bit, I’m told. And they continue to.

If Amazon gets this right, they're a long way towards recreating the iPad UX. In fact, this entire article suggests that the Kindle tablet will be the first widely adopted non-iPad tablet. In addition to the above:

1. The interface sounds great. I am a humongous fan of the Kindle Cloud Reader and iOS interfaces, and I believe they're designed very well. Users can expect a well-designed tablet from Amazon.

2. Users can draw from a central source for their content. Amazon will provide all the movies, music, and books you need--something every other Android tablet has lacked so far. Mainstream users will appreciate the centralized content provision, especially from a company as respected as Amazon.

3. Cutting the Android Market solves a lot of potential issues: no spyware, no OS incompatibilities, no apps with large hardware requirements. Everything in the Amazon Appstore will work on this Kindle (I expect it to be a requirement for admission).

This tablet sounds very...Apple-like. A very closed ecosystem with access to interesting content and a curated app store. I would buy it if I was shopping for a tablet.

[+] enjo|14 years ago|reply
But we already have that. Why woud you buy it? Is it just that it's cheaper? Are developers going to want to build apps for it?

I think breaking away to complete Android incompatibility is a huge mistake.

[+] Lewisham|14 years ago|reply
If Amazon are going to maintain an Android fork, I wonder how well Android apps will be able to play with it. It would be a huge disappointment if 2.2+ apps were unavailable (or installing Google Market for that matter).

I can see why Amazon has gone down this path, but I do wonder if it's the right thing, rather than doing everyone's favorite/most hated carrier-specific bolt-ons instead. I also hope that Amazon doesn't give up on color e-ink, because reading on a Kindle is so much nicer.

[+] rryan|14 years ago|reply
This seems like a misstep to me that will ultimately hurt users and developers.

If any API incompatibilities emerge (beyond the normal API level that Android uses to distinguish between release APIs) then developers will be forced to fork their own products and maintain 2 separate release channels -- one for the Android market and one for the Kindle market.

Beyond that, Android will continue to fly ahead with each release and the Kindle won't be able to keep up without significant time pulling and merging changes from upstream. I'm not looking forward to continually only having access to last years apps because the Kindle is a year behind the mainline Android release.

Unless Amazon goes through the Android certification process, and keeps their "fork" as a pure UI modification, I'm going to pass on this. It might be bright and shiny on day 1, but on day 365 it could be a different story.

[+] Steko|14 years ago|reply
Five or Six Things That Occurred In My Brain When I Read This Article:

(1) $250 with free Prime? Buying one for sure, maybe two.

(2) No camera? Ugg. At least a front facing camera for Skype pls, I'll pay extra.

(3) November, meh I was hoping late September.

(4) Eclair fork? That has to be wrong lots of optimizations made in Froyo which has been available for over a year.

(5) Maybe this provided some additional incentive for Google to withhold Honeycomb source?

(6) MG Siegler continues to break character and occasionally commit actual journalism. Would love to see this trend continue.

[+] superuser2|14 years ago|reply
E-ink made the Kindle. Tablets are exciting, but reading a novel on a backlit screen is no fun, and if it were, we'd read on our cell phones, because they're easier to carry around.

This is disappointing. The Kindle 2 (the model I had) did one thing, and one thing phenomenally well. I don't want my kindle to be a Swiss army knife.

[+] SwellJoe|14 years ago|reply
I was momentarily excited...until I read the description of the new Kindle.

I played with a Nook a few weeks ago, and almost bought one. $249 is nearly an impulse purchase price point. But, I already had a netbook, a Kindle, a laptop, a Nexus One (which broke a few days ago, to be replaced by a Sensation), a desktop, and a DS, so I talked myself out of it.

One of the big reasons is because I wouldn't be able to get rid of my existing Kindle. The Kindle has a killer feature, which I can't replicate: International 3G Internet for free. It's a piss poor excuse for a web browser, but when I'm out of the country, I can google "wifi hotspot city-name" and find a place to connect my netbook or laptop and get some work done. This is a miracle for someone that travels as much as I do.

The battery life is also spectacular. Since I travel in a motorhome, and sometimes go days without plugging in, the ability to read books without having to think about charging my ebook reader is awesome.

So, the two really awesome things about the current Kindle that I have, are not present in the Android Kindle. Also, the fact that they've forked Android hard makes me more than a little hesitant to consider it. My new phone is only a slight divergence from standard Android, and I find it annoying as hell...I'll probably be rooting it and putting a more standard Android on it when I have more free time. The notion of a total fork without a standard Market and all the Google apps (Maps is my lifeline when travelling), and possibly without some of the other apps I rely on, is just crazy. It's hard to imagine such a thing not sucking.

In short, it sounds like I'll be better served by a Nook, should I decide to buy a little ebook/tablet. At least it is readily converted to a standard Android device. Or, maybe I'll just wait out the next round of tablets...or, maybe I'll just not buy a tablet. I still have yet to figure out what I'd use one for. They seem to be highly focused consumption devices, and I do enough consumption as it is.

[+] rwmj|14 years ago|reply
I'm liking (not "loving") my rooted Nook Color with CM7 nightlies. It was, above all, a cheap tablet, and given the limitations of the price it works rather well.

However for the reasons you outlined in your comment, it's not a great e-reader. The Nook is better as a sort of cheap web browser for looking up recipes in the kitchen, looking at Google Maps, and web browsing when my wife is using the main computer.

[+] mikecane|14 years ago|reply
Enjoy the 3G while you have it. B&N has dumped it, Sony has dumped it, Kobo never had it. I think the future is WiFi-only for eBook devices.
[+] ajg1977|14 years ago|reply
If there's one thing they need to nail on this device (beyond the Kindle app) it's web browsing.

a $250 7" tablet with a top class browser is a hugely compelling product all by itself.

[+] psychotik|14 years ago|reply
This could become a potential nightmare for app developers. Assuming they don't break public APIs in their custom fork, developers are still going to need to worry about backward compatibility and not being able to provide advanced features for their apps on Android devices. Couple that with problems with payments/in-app purchases and this is just a nightmare waiting to happen for Android developers.

If the forked-OS stuff is true, this feels like a bad move by Amazon.

[+] bishnu|14 years ago|reply
Or, It's a nightmare for Amazon's competitors making Honeycomb tablets, the sales of which are so mediocre that if the Kindle Tablet gains any traction at ALL developers will wonder why bother with any other Android tablet?
[+] jmelloy|14 years ago|reply
I think it's interesting that everybody is attempting to differentiate on top of the Android kernel, and are forced to build their own skin to compete.

Free Prime memebership (for life?) is interesting. Amazon has a big content catalog, and it makes a hell of a lot more sense for them to go this alone and not be forced to use Google's shit app store.

Overall, I think they'll have trouble differentiating between them and the iPad and them and the nook Color, and it doesn't seem like they've really brought anything new to the table.

[+] mootothemax|14 years ago|reply
I've been sorely tempted to pick up a Kindle for the last few months, and had thought it'd make a nice Christmas present. I know - I'm so considerate. Given that the present version has been out for a while, I was wondering if an updated version would be released in time for the Christmas rush.

10 hour battery life, not going to fit in at the beach, nor the less safe parts of the city? Nah, I'll go for the current Kindle instead thanks :)

[+] estel|14 years ago|reply
This doesn't negate releasing an update of the e-ink Kindle; though I don't think this will necessarily happen.

I can definitely see another Kindle pricedrop on the cards for the Holiday season though.

[+] mattm|14 years ago|reply
I debated over getting the Kindle for a while but since getting it about 6 weeks ago it is by far my favourite device. I'm reading so much more now (and spending much more on books). I just wish I got it sooner.
[+] gfodor|14 years ago|reply
This is cool and all, but I'd really like Amazon to make a DX with an extra inch of space, so it's the size of a real book, and I can read PDFs on it without squinting.
[+] 6ren|14 years ago|reply
Won't be as successful as the Kindle, because the kindle is exceptionally tailored to its usage of buying and reading books - whereas this is android dragged half-way there. And android tablets haven't been doing well anyway (20:80), even the very best of them. The 3G kindle's tailoring is:

- free 3G (yes, free), to buy amazon books

- black and white E-Ink which is much closer to paper than colour displays.

- much lighter and slimmer (241grams; 8.5oz)

- long battery life (2 months - about x60 longer than a tablet), though this probably overshoots the need. i.e. they'd be better off using a smaller battery (or even AA batteries).

I'm so impressed with the Kindle because it resists trying to be the best at everything, but instead makes comprises that optimize it for its purpose. Whereas the Android tablet described here is much worse on all fronts and half-hearted as Android: neither fish nor fowl.

[+] gamble|14 years ago|reply
This will have a hard time competing with the iPad internationally, if it really is focused on deep integration with their digital stores. Amazon has been extremely reluctant to roll out their content stores beyond the US. For example, they still haven't expanded their mp3 store to Canada.
[+] xxpor|14 years ago|reply
I doubt it's due to reluctance, but licensing issues.
[+] markgx|14 years ago|reply
Amazon could carve out the "sub-iPad" tablet market if their $250 price point holds and they release a usable tablet. Look at what happened with the HP firesale.
[+] georgemcbay|14 years ago|reply
Sounds pretty good to me with the exception of "pre-2.2". No Dalvik JIT? Hopefully that part was a misunderstanding. Having run pre-Froyo and Froyo+ on the same device, the jit engine is a pretty big deal.
[+] ipsin|14 years ago|reply
I'm not interested unless it's:

1) easily flashable with an actual Android ROM (a la Nook/cyanogen)

2) got a 3G data connection, similar to the current 3G kindle

If both are true, it's a really compelling device.

[+] m0nastic|14 years ago|reply
It sounds like you want a Galaxy Tab 7 for $250.

I'd actually be surprised if Amazon allows it to be reflashed (insofar as you can actually restrict it). That would eliminate their entire point in selling it (their ecosystem of content).

[+] Anti-Ratfish|14 years ago|reply
Try a different route. How about getting amazon android (what do you call it?) running on a touchpad. Damn knows how you would do it. Would be a lot cheaper than buying the colour kindle though and the touchpad includes a few of those features you want (but probably no software to run them). If the story is correct and colour kindle does look like a playbook then I'd argue that the touchpad looks better too.
[+] listic|14 years ago|reply
Does anyone know how durable are the current e-ink readers? May it be so that Amazon moves away from e-ink readers in particular because they can't be made reliable?

I like to read books and I was a theoretical fan of e-ink readers, but I never owned one. My younger brother, on the other hand, was against them: "why buy the device that only reads books?" On a recent trip to the countryside he borrowed a (PocketBook 301 plus) reader from a friend and put it in the tent's pocket together with a phone, iPod and other such stuff. In the morning, he found that the screen failed because it had a tiny crack. Maybe someone accidentally kicked it or something, but modern phones, iPod and such withstand abuse rather well, and this thing broke after one night - it even was in its own leather case that covers the screen! Googling revealed that cracking screen is a common issue.

I start to suspect that those e-ink screen are a flawed technology as they are. There might be a reason Sony makes their readers with a metallic case, but do they last even then?

[+] mikecane|14 years ago|reply
>>>There might be a reason Sony makes their readers with a metallic case

Used to. The latest Reader WiFi is all-plastic.

[+] AndrewClyde|14 years ago|reply
I think the Kindle-branded tablet will be successful and manage to compete with the iPad.

However, it's not going to win in the way people expect it to; I think it'll bring a lot of people into the post-PC tablet world and introduce a cheap tablet to a lot of people, but it's not going to revolutionize anything major and won't be able to do anything the iPad and/or TouchPad can't do.

[+] johnyzee|14 years ago|reply
E-ink is what makes the Kindle for me, it is such a pleasure to read off a screen that does not feel 'electric'. The months of battery life are nice too. I also don't get how TechCrunch has the e-ink devices being the 'lower cost' models, my DX was around $650, way more than this device.

Lastly, I wonder how the rumored browser will work and how it will affect the pricing model. 3G connectivity is free with current Kindles. That works for Amazon because you only ever use the network to download books, and the Kindle browser is restricted essentially to wikipedia. If unrestricted browsing means I will have to pay subscription for a 3G data connection that will be a major pain in the ass compared to now. Particularly since I do not want to browse the web on my Kindle, I have better options for that.

[+] mrinterweb|14 years ago|reply
I heard a lot of rumor that the rumored Amazon tablet would use a Qualcomm Mirasol passive color display technology with a refresh rate capable of running video. I wonder if this rumor is still circulating or confirmed.
[+] scarmig|14 years ago|reply
Unfortunately, last I heard was that the Mirasol project had in some way been cancelled, though the technology is still actively being improved. It'll be awhile before we get Mirasol =(