I think the bigger issue is that the value proposition for FB is dicey. The "social" business model seems to be a race to exploit the user base as thoroughly as possible, while using a basement of PhDs to keep the site sticky. Relatively normal by modern corporation standards, but the notion that they're working towards a more connected world that benefits their users is thoroughly debunked. This combined with brand reputations being tied to their target demographic's beliefs puts FB in a bad spot. I can see a future when they double down and play to their core strengths; deep data harvesting, and fine grained targeting. I'm not sure if that means they take over the data brokerage market, fire up the M&A engine, or pivot to Palantir's space. Either way, I don't know many folks who will be joining them.
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