[wtsnz]

The mental cost of a transaction is a really interesting point.

However, why couldn’t we have both options be available?

If there is one film on a streaming service that I know I’d like to watch, but don’t want to commit to $10 a month just to watch the first 30 mins of, why can’t I pay for the minutes of the media I watch instead?

This also could be an interesting monetization method for creators who make videos on YouTube who dislike adverts. I’d be more happy to pay to support the creators directly, if I knew they’d get a good cut.

I don’t think it’s fair to say that humans don’t like micro transactions as we’ve never been able to try it in the real world. Sure, they might not work for everything, but they may allow for new things to flourish. Things that cost $0.001 cents for example.