The main One Weird Trick that I remember from messing with ffmpeg is that for in-browser viewing, I had to generate a lot more mp4 reference frames than the default. This was because of deficiency in the HTML5 view extensions in browers a few years ago. I don't know if that is still an issue. The extra frames increased bandwidth consumption, but surprisingly, only slightly rather than big bloat.
throwaway81523|4 years ago
BiteCode_dev|4 years ago