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forgotmyoldname | 4 years ago
Nobody who was actually going to buy your product is going to care if it appears alongside someone saying “oh shit! Cool!” But we consistently get policies that punish people just for saying simple words, like YouTube apparently demonetizing anything with “foul language” in the titles/first minute or so of the video.
Most people also won’t care if a portion of the website has boobs or something. 99.999% of people won’t decide to never again purchase your soda because it advertised on a site that had a bare nipple on a certain subsection of that site. But policies are enforced like this is true, and it ends up killing platforms once they reach a size mainstream enough to sell fast food and soda ads.
yaboy|4 years ago
It’s all about Christmas bonuses or quarterly bonuses. High level executives are notoriously conservative and DO NOT rock the boat. All it takes is enough moralizing hypocrites seeing an ad in the wrong place or emailing the company or whipping up a Twitter cancellation and suddenly their career aspirations are at risk. And they are incredibly replaceable.
klondike_|4 years ago
An example is the YouTube "adpocalypse" from a few years ago. When major national brands have ads showing up to Nazi videos and conspiracies, it's not a good look for the company and journalists ripped them a new one. People don't care that the ads are "algorithmically" placed.
quartesixte|4 years ago
At the end of the night, I was pulled aside by one of them and was told “we like having you hang with us, but you can’t be swearing like that around us.”
These people exist. In much larger numbers than you think. And they are much more demographically spread out than you’d think.
Edit: I don’t really hang with them anymore.
thebean11|4 years ago
My understanding is that advertisers had an issue with Nazi videos being monetized with their ads, not Nazi videos being on the platform at all. Obviously nobody wants to pay money to have their brand associated with that.
unknown|4 years ago
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