I've run every one of my companies with some form of everyone participating at a user level regularly. Either through support or using the product. Each type of role gets something out of it. A k8s engineer can achieve more understanding of their mission and connection to how their seemingly siloed activity has a real world impact while more directly product focused roles might gain actual product insight. In my experience employees who genuinely care about what the company is seeking to achieve do gain something from the experience.
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