[pezzana]

> You could argue that it doesn't matter that much where the internet's content is hosted. And whilst that's true to some degree a truly self-controlled personal website differs a lot from a social media site in the details.

The author goes on to list four factors that favor blogs over "social media." He's missing one though - building your own brand vs. building someone else's. When you engage with Twitter, Facebook, and the like, you're building those brands mainly. When you write your own blog, you're 100% building your own brand. This is an asset that you own and, barring very unusual circumstances, can't be taken away.

It's up to you to make something with that asset, which can be extremely valuable for a number of reasons.

[ferruck]

Well, that's somehow buried in my third and fourth points but admittedly not as worked out as you've put it here. I tried to focus more on the credibility that your maintained online presence gives you, but of course it also builds your brand.

Thanks for the feedback!