top | item 29887243

(no title)

jbman223 | 4 years ago

Anecdotal evidence - but I feel like this could be completely valid.

One of my biggest side projects for many years was a student tool centered around test scores. It was a niche use case with a huge amount of students using the tool on one day per year (1m+). There was exactly one competitor. I had a better domain but a much worse site in terms of design, speed etc. We were nearly the same in traffic, until I decided to monetize the site with a lot of Google ads. Immediately, Google shot my site up in the rankings, and actually seemed to penalize the competitive site. My traffic went up 10x and the competitive site remained flat. This happened for 3 years, then the niche use of both of our tools was “patched”.

discuss

order

csunbird|4 years ago

Could it be that the adverts you host add tags/content to your site, which is literally SEO without you actively doing SEO?