Is that really an issue? Its really a missing data problem. Your data is "missing" and facebook can infer with some probability you exist and the people your "shadow profile" might interact with.
If six of your contacts have provided them with the same name and email address, then they know with near certainty that those six people have you as a mutual contact. When they spot an ad profile with the same email address, that comes with a dossier on your browsing and shopping habits, which are used to infer your interests etc. It's not a "missing" data problem, it's an embarrassment of data problem.
That’s pretty much all there is to it, yeah, just a missing data problem. But once you slap the “shadow profile” label on it, it gets “shady” and “scary”. A pretty cool lesson in how to make something fairly trivial and non-threatening seem scary to people.
Note: not currently or in the past employed by Meta or any affiliated companies, so that’s just purely my own take.
klyrs|4 years ago
filoleg|4 years ago
Note: not currently or in the past employed by Meta or any affiliated companies, so that’s just purely my own take.