[lucasjake]

I think the post was a decent attempt to do something similar to OKcupid's insightful blogs.

The difference is that okcupid had data in their database that is deep, and the team has a bunch of MIT math guys, if I recall correctly.

I'm not sure about Uber, but I'm guessing to write this post they had to go out looking for this information, rather than infer it from their primary data. Still a decent post, but realize the objective here was to market Uber, and the rest makes sense.