Don't confuse it with Quickster, QuickStar, Quik-Star, Kwik Star, or Kwikster.

[uptown]

So they don't own @Quikster .... and they don't own quickster.com (the likely typo that their users are going to make). Even if you accept their premise that it's the right move from a business standpoint, they're dropping the ball on ensuring their customers don't get lost in the transition.

[kristofferR]

It has already happened. Big sites like SFGate.com and SeattlePi.com made the mistake of calling it Quickster in their story about the split:

http://blog.sfgate.com/techchron/2011/09/19/netflix-ceo-i-me...

[shakes]

Even worse to me, they don't own @Qwikster and looking at the timeline of the person who has it now is just... scary.

This seems like an all around PR nightmare. Regardless of whether or not the name is terrible, why wouldn't they shore up their name on major social media players before making the announcement? Were they worried if they did this word may leak?

[hollerith]

I am tempted to think that maybe the DVD business should have been called Mailflix or Flix by Mail or Next-day Flix.

[phoboslab]

I have the feeling that they're trying to separate both companies completely in the long run. The DVD by mail business is ultimately doomed. Why use DVD by mail services when you can directly stream movies?

Granted, Qwikster will still stay around for a while, but I have no doubt that it will slowly die, just like Blockbuster right now.

[robert_nsu]

I agree. I said the same thing to a friend last night.

[perezda]

took me 3 tries to find their website. also funny that they chose that name... given that streaming is a hell of a lot qwicker than mail.

[0x12]

snailflix.com is still free...

[socratic]

Is this what extremely good organic SEO looks like?

Most of the other names are not really used on the Internet at all. Now, when anyone fails to spell qwikster, they're going to find this article. It seems like they rank for every misspelled query now.

(Google may start spell correcting to qwikster, though for the moment they seem to spell correct to quickstar when they do.)

Are there other variants of this technique?

[ryan42]

Don't forget Quixtar!

[artmageddon]

Must we remember them? :)

Any time I've heard about them(outside of friends who were suckered into their schemes try loop me in as well) it's all been through sites that have complained about how bad they suck. I'm surprised they're still around.

[cjdavis]

Netflix is well known for its amazing delivery system, and this new name emphasizes that - not what product is being delivered at all. I think Qwikster will be expanding into shipment of all sorts of non DVD movie type things. They are already going to be doing video games.

That said, yes Qwikster sounds stupid. But the same could be said for such words as Google, iPad, etc.

[nhangen]

It's the first one mentioned.

[Roboprog]

Trickster?!?