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tymm | 4 years ago

I tried to sign up on my iPhone and it didn't work.

I think this is a great idea. What are your strategies to make users to bring their friends?

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jstrafy|4 years ago

Sorry about that! At which point did it stop working?

Most bug feedback I've gotten since going live has been at the verification page for your phone number. If this is the case, the solution has been to go back a page and submit your number again - happy to support here over email if you'd like!

Our strategy revolves around the intimacy of the sharing that the app has created so far. Despite being simple (and buggy it seems!), you really only need 2-3 family/close friends to make the app joyful - successful or not we've aimed set up the app so that you get that experience as soon as possible.

An (non mom-test) example here is in how it improved my close relationships. My aunt passed away from cancer a few months ago, but before that we were able to share moments on Circles that otherwise would have not made it into chat and/or the typical social apps. Beyond holding the experience dearly, the possibilities of intimate sharing outside of typical social media made her invite her friends.

We can of course bake a bunch of viral marketing features into the product (and have started doing so) but getting this single thing right is by far top of the list.