We've found that dads in the 0~6 year old range want to have the content at their fingertips for when they have a few minutes off (toilet breaks!!), and not having to fiddle with their laptop and get more distracted.
But I get that this might not work for everyone.
We think that we have better control over the experience in an app, and I'll add that the type of features we're currently building will be easier to interact with from an app than from desktop.
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