"regulate" doesn't sound like the correct word in this instance. It's making the process more transparent - all Apple did was ensure users could choose what Facebook does with their data.
Apple's ad system is subject to the same rules. The link you are posting is outdated - since last year's iOS 14.5 the SKAdNetwork has been extended to provide the full API.
Money quote (which to be fair, was not too an FT journalist):
“Apple was unable to validate for us that Apple’s solutions are compliant with Apple’s policy,” he said. “Despite multiple requests and trying to get them to confirm that their products are compliant with their own solutions, we were unable to get there.”
Oh, you just wait! I am sure that Apple will eventually build its own ad empire. It is too sweet peece of pie to be left on the table. Also, Apple badly needs to justify it's market cap with some revenue.
> I'm no fan of Facebook, but Apple is literally showing the world that their platform can sink trillion dollar businesses with simple policy changes.
Sink? I think that's a bit of an exaggeration. Furthermore, if Facebook's business model is predicated on actively harming Apple's customers (and Facebook is harming them in a multitude of ways, including this tracking), this isn't Apple's fault at all, it's Facebooks.
> When you're "America's Computer" with a 51+% entrenchment, you shouldn't be able to govern commerce. You're a common carrier at that point.
Yah, no. Apple's marketshare, even in the US, as of January is estimated to be ~33% (iOS and macOS) combined.
Apple might actually be helping Facebook. It the industry doesn't regulate itself then the governments will at some point and that's going to be much worse.
The GDPR is governments (the EU) regulating an industry that has failed to regulate itself the last 20 years and most would argue that the GDPR is much stricter than it needs to be.
isodev|4 years ago
Apple's ad system is subject to the same rules. The link you are posting is outdated - since last year's iOS 14.5 the SKAdNetwork has been extended to provide the full API.
disgruntledphd2|4 years ago
This does not appear to be true, given that they were asked this question by the FT and refused to answer.
See: https://www.ft.com/content/074b881f-a931-4986-888e-2ac53e286...
Money quote (which to be fair, was not too an FT journalist):
“Apple was unable to validate for us that Apple’s solutions are compliant with Apple’s policy,” he said. “Despite multiple requests and trying to get them to confirm that their products are compliant with their own solutions, we were unable to get there.”
trasz|4 years ago
onlyrealcuzzo|4 years ago
Selling user data (for ads) IS the problem.
No one would collect and store massive amounts of data if not to make a profit selling it.
They would only collect things that are useful in improving the product.
That kind of tracking IS valuable.
swagatkonchada|4 years ago
Tagbert|4 years ago
SergeAx|4 years ago
echelon|4 years ago
When you're "America's Computer" with a 51+% entrenchment, you shouldn't be able to govern commerce. You're a common carrier at that point.
The DOJ better be watching. This behavior makes 90's Microsoft look absolutely tame by comparison. Apple is the new Standard Oil.
zepto|4 years ago
It’s hard to take arguments against Apple on this issue seriously.
All we are talking about is giving the users an option to disable tracking.
The fact they have lost money over this, simply proves that Facebook is a business that can’t survive without deceiving its users.
This isn’t about Apple at all.
lotsofpulp|4 years ago
nojito|4 years ago
Additionally you’ll be hard pressed to find someone who will say opt in tracking is a bad idea.
The larger argument is that the vast majority of high value companies probably should not exist today.
soundnote|4 years ago
9935c101ab17a66|4 years ago
Sink? I think that's a bit of an exaggeration. Furthermore, if Facebook's business model is predicated on actively harming Apple's customers (and Facebook is harming them in a multitude of ways, including this tracking), this isn't Apple's fault at all, it's Facebooks.
> When you're "America's Computer" with a 51+% entrenchment, you shouldn't be able to govern commerce. You're a common carrier at that point.
Yah, no. Apple's marketshare, even in the US, as of January is estimated to be ~33% (iOS and macOS) combined.
CaptainZapp|4 years ago
Facebook is free to pull its app from the App Store if they don't like Apple's policies.
scarface74|4 years ago
benreesman|4 years ago
scarface74|4 years ago
mrweasel|4 years ago
The GDPR is governments (the EU) regulating an industry that has failed to regulate itself the last 20 years and most would argue that the GDPR is much stricter than it needs to be.
pwdisswordfish9|4 years ago
For the ‘industry’, that is.
ARandomerDude|4 years ago