I see this all the time in home decoration and design. We tried to decorate our home and we had an idea what we wanted but it was almost impossible to escape the "Big Furniture" bubble as almost everything we wanted almost always lead back to the same 5 or 6 mediocre major retailers. Visited any of those big sites? Well then Pinterest is going to flood your searches with content that leads back to them.We enlisted a designer and she sent us over 30 incredible online stores that we had specifically been looking for that none of our previous searching lead us to. Most were small independent places and had incredible quality/value and originality.
It was exactly like taking the red pill.
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