[tashi]

For context: She's starting off the article with that obviously false malapropism sometimes attributed to George W. Bush as a springboard to talk about entrepreneurship in France, and it's clear that she is using it as a joke.

[bradwood]

Indeed. It's tongue-in-cheek. As an aside, I heard a rumour it was Regan, not Bush who first uttered it. As a second side, I'm not sure it's technically a malapropism.