[probolsky]

I became a specialist. In my industry there are a ton of general consultants. Some make millions, most get by.

When I chose to specialize, not compete with the general consultants, but make all of them clients, that’s when business took off.

[urthor]

There's a reason all those consultants went general though isn't there?

Historically speaking, building your practice as a specialist consultant is difficult. It works for certain niches only.