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MaknMoreGtnLess | 4 years ago
This is premature optimization. How many datapoints do you have so far?
Did you interview 50-60 of one persona yet?
There is no one answer because the detail completely lies in the specifics, which is why I asked you those questions. You seemed to have missed those questions.
> And how do to proceed when there are mixed signals when talking to customers.
There's no mixed signals. You're uncovering personas.
Each persona outputs a different but unique signal.
Segment them. Then try and resonate with 1 to max 3 personas depending on your mental bandwidth and resource ability.
By the way, how did you learn to do market research first before building a product? You're already ahead of the curve and very likely to be successful than most first time founders I've seen
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