[swalls]

The problem is that reading is, in a lot of games, pointless. When it shows you an arrow pointing you to wherever to go next, why bother reading quest text?

Also, frankly, possibly because of the above (ie, it's skipped over by most), writing in games is often very poor.

[Arrath]

I feel you can see this stark difference when looking at Morrowind vs Skyrim.

In one, you need to explore the dialogue options (though an admittedly clunky interface that doesn't follow any kind of conversation flow) and read what you're being told if you want a hope of figuring out where to go.

In the other, blast through the dialogue and follow the arrow.