I'm surprised Apple supports custom email domains to any extent. Apple is a consumer electronics company. Hosted email on custom domains is very distinctly not a typical consumer behavior.
It fits in great with the privacy narrative Apple has been pushing for and marketing for a while now. With their announcement of focusing on services, I think it makes perfect sense. Definitely not an easy problem for them to tackle, especially with what must be decades of legacy systems and various relays (Mac.com, Me.com, iCloud.com, ...).
For as long as iCloud existed, people have been clamoring for custom domains. I think it might have been possible back in the iTools or MobileMe days? Maybe I'm mis-remembering.
Me, I've experimented with migrating some of my domains from self-hosted to iCloud+, simply for the ease of management and reducing the headache from SPF, DKIM, DMARC, etc. It turns out I have a spurious DNS record that was causing all my headaches, which I had forgotten to remove from older experiments, and I didn't need to migrate to solve this.
In either case, it's a nice convenience feature. Despite the trend, and the HN-think, Apple DOES do things for power-users sometimes.
I suspect it is because Google suite threatens Apple’s office web offering.
Offering custom domains for personal can link up to office documents and this can make its way into business use.
For small businesses already standardizing on Mac hardware, it’s natural they should want to get the privacy and in-ecosystem utility of an apple version of Gsuite.
They have been moving to services, but all of their other services are distinctly mass consumer oriented; e.g. TV+, Music streaming, Fitness+ videos, Arcade, News+, iCloud photo backup, Card
domlaut|4 years ago
weikju|4 years ago
Me, I've experimented with migrating some of my domains from self-hosted to iCloud+, simply for the ease of management and reducing the headache from SPF, DKIM, DMARC, etc. It turns out I have a spurious DNS record that was causing all my headaches, which I had forgotten to remove from older experiments, and I didn't need to migrate to solve this.
In either case, it's a nice convenience feature. Despite the trend, and the HN-think, Apple DOES do things for power-users sometimes.
bredren|4 years ago
Offering custom domains for personal can link up to office documents and this can make its way into business use.
For small businesses already standardizing on Mac hardware, it’s natural they should want to get the privacy and in-ecosystem utility of an apple version of Gsuite.
dymk|4 years ago
kevindong|4 years ago
https://www.apple.com/apple-one/
https://www.apple.com/services/
voisin|4 years ago