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Why are Kenyans not downloading apps made in Kenya?

2 points| iafrikan | 4 years ago |iafrikan.com | reply

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[+] robthebrew|4 years ago|reply
My first thought was that I mostly do not know or care where the developer of an app I want is based. My second thought is that is a Kenyan developer specifically want a target audience of Kenyan users then they need a localised application (let's say a restaurant review app of some sort). But when the behemoths like Google already include data from many if not most countries (eg google restaurant near me) then this seems a non starter. Third, it was not clear whether the download data was total, or to Kenyan IPs/users, or total downloads. Finally, if I were writing an app, my target audience would be worldwide (for sales numbers) unless I had a very niche product in mind (like an app that suggests apps written by Kenyans).