[forgotmyoldacc]

Beyond Meat is not meat though. It's not even close in taste.

[delecti]

I would argue that the problem is Beyond Meat is only kinda close in taste. Impossible meat is getting good reception because it's so close in taste (and I actually prefer it), and lots of other veggie burgers are doing okay because they fill the same use but aren't going for exactly the same flavor. Beyond Meat is almost in the uncanny valley of beef flavor.