[dhume]

If you think Zuckerberg is evil and that we're all just going to try to screw you, there's nothing I (or anyone else) can tell you that is going to change your mind.

Nothing you can say, perhaps, but here's something Facebook can do: establish a years-long history of having new privacy options/controls default to the setting which reveals the least information to other users. Doing that for several years should help Facebook overcome their reputation for not doing so (a reputation which it has for a reason).