[luckymate]

Pretty arbitrary and boring set of rules. Would discuss with few of them. Repeating obvious things helps people consume content, pay attention and actually remember. You start from obvious, lead people into unknown and get back to obvious, with few additional details added along the way. It’s like a good standup show, where comic catches you in 40 minute with a joke introduced in 3rd. Then you remember. Presenting obvious, well known, information in few interesting ways is mastery. And lots of simple, short slides might really help with dynamics of your presentation.

One general rule I give to speakers, and stand by it, is: take time to breath.

I don’t see proof of usability of this rules presented in article, so yeah, just arbitrary list, don’t mind it too much. Watch good standup, and learn presentation structure from those guys.